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Section: Research > Consumers/Market

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Indie Sleaze, Brat Summer ... How Market Trends Affect Formula Basics: 7 Experts Weigh In

We often explore how market trends influence product concepts. Less often do we focus on their impact on preservation, rheology and other formula basics. As such, we reached out to industry insiders for their take; here, seven experts weigh in.

woman-with-acne-at-the-beach-in-the-sun

'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend

You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.

Haus Labs by Lady Gaga’s Mini PhD Hybrid Hydrating Tinted Lip Oil, featuring vegan collagen and prickly pear oil, has joined the lip oil craze.

2024’s Fastest-growing Makeup Categories: Lips & Unique Formats

Lips and unique formats have driven this year’s sales and offer brands plenty of whitespace for growth.

Three MaquillAR projects: 1. AR effect for Valde Beauty; 2. AR effect for Val Garland, model: Fallon Havanna; 3. AR effect for Submission Beauty, model and founder: Zenia Jaeger.

Beauty’s Augmented Reality Future

The AR renaissance is delivering real brand value and increasingly complex and imaginative projects.

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12 Trends in Beauty — e.l.f. Cosmetics, #ShiseidoUltimune, Tarte Creaseless Concealer w/59% Skin Care Kick ...

Each week, C&T uncovers trends in cosmetic-related searches and hashtags. Trending now: APSE Cosméticos curly hair care, e.l.f. Cosmetics, Tarte Creaselss Concealer plus skin care, Shiseido's Ultimune serum, pink matcha, perimenopause pills, and more.

Social selling platforms such as TikTok Shop, Temu, Ebay, Poshmark, Mercari and Shein have collectively captured 6.2% of the total e-commerce market, per NIQ; TikTok leads with 2.6% market share, followed by Temu, with 1.5%.

2024's Global Beauty Sales Are Powered by An Ecommerce & Social Selling Boom

Breaking down sales data for fragrances, skin care, hair care and color cosmetics points to a bifurcating market.

woman in yellow applying sunscreen to face with fingers head tipped down

Why Do-it-yourself Sunscreens are a 'Don't' — Consumer Drivers and Formulating Insights

DIY sunscreens are trending on social media but experts are urging consumers to leave formulating to the experts. Here, we explore consumer drivers and share insights from industry insiders Marc Pissavini, Ph.D., and Kelly Dobos on sunscreen complexities.

Interest in 'blush balm' has increased 80% in the past two years. This product can be described as a type of cream blush designed to 'melt into the skin.'

7 Trends in Beauty — Blush Balm, Glaminatrix Cosmetics, Aliona Lash Serum and More

Each week, C&T uncovers trends in searches/hashtags related to cosmetics. Emerging this week are: Aliona Cosmetics and lash serum, MAC Cosmetics Bogota, Sriroop Cosmetics, Glaminatrix Cosmetics, Blush Balm, #blackgirlmagic and #koreanskincare.

Interest in Korean sunscreen is up 194% in the past two years, popular thanks to their 'advanced formulations, lightweight textures and effective sun protection.'

6 Cosmetic Trends: Korean Sunscreens, Cosmax, Kylie Cosmetics x Crumbl, 'Waxy' Hair and More

Each week, C&T digs into rising trends in consumer web searches/hashtags related to cosmetics. Emerging now are: Kylie Cosmetics x Crumbl, M.A.C. Cosmetics, Makeup by Mario Plumping Serum, Korean sunscreen, summer nails and waxy hair. Read on for more.

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

The viral Prada Balm lip balm featured in Sabrina Carpenter’s 'Please Please Please' music video changes color based on the pH of user's lips and is infused with Bifidus and jojoba oil. *depiction only shown

7 Trends in Cosmetics: Simple Booie Beauty, Prada Bifidus Color-change Lip Balm, Ginseng Cleanser

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Booie Beauty, Makeup Forever brown lip liner, ginseng cleansing oil, crackle nail polish, Prada Beauty Bifidus lip balm and more. Read on.

To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

2024's Top Hair Care Brands, Products & Concerns

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

Spate reported, 'Monolid eyeliner is experiencing an average of 2.5K monthly searches and a +88.4% growth in searches compared to last year.'

11 Trends in Beauty: Sea Moss, Monolid Eyeliner, Polite Society's Vegan/Talc-free Launches and More

Each week, C&T digs into growing trends in web searches and hashtags related to cosmetics. Emerging now are: Seint makeup, 4th of July makeup, Polite Society makeup, monolid eyeliner, #stitchbraids, #chromenails and sea moss serum, among others.

This educational initiative was sponsored by Arcutis Biotherapeutics, Clinique, EltaMD, Johnson & Johnson and Procter & Gamble.

The Skin of Color Society Releases Educational Video Series on Dermatologic Conditions & Diseases Important to People of Color

Additional educational video content will be released later in 2024.

Woman brushing teeth with skin care eye patches.

Inspired by Skin Care, Oral Care Moves Beyond Hygiene

Thanks to skin care inspiration and holistic well-being philosophies, oral care has a bigger role to play in wellness.

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Editor's Note: Catching 'Green Fever'

This issue presents green/sustainable ideas and emphasizes the urgency of reducing negative environmental impacts. The industry has been catching "green fever" for a while now and every bit counts. Hopefully it adds up enough in time to make a difference.

“Ocean beauty trends, focusing on sustainably sourced marine ingredients, are also emerging. These changes signify a shift toward environmental responsibility.'

Expert Opinions on Responsible Beauty: Ocean Sourced, Fermented, Planet Positive, AI Enabled and Consciously Cultivated

“Toxin-free,” zero impact, fair trade, biodegradable, etc., are all facets of the responsible beauty movement. This month, we asked several industry experts to weigh in about the meaning of responsible beauty and its current and future market directions.

'I think clean beauty will always be a spectrum within all its definitions, so if properly regulated, consumers will be able to align their priorities and needs with brands that advocate for the same values.'

How Clean Beauty has Evolved — And Why We Should Define It

Clean beauty may reach US $15.3 billion by 2028 but brands targeting this segment could be gambling that their definition of "clean" aligns with consumers'. Marta Gonçalves, Ph.D., shares related insights from her 2023 M.G. DeNavarre prize-winning paper.

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